A Fusion of Flavor and Finance
This collaboration between Blu and Kopi Kenangan was crafted with the intention of blending technology with human connection—bringing the warmth of coffee culture into the seamless convenience of digital banking. With Beni, Lea, and Utta as the faces of Blu’s virtual engagement, the campaign embraces youthfulness and modern accessibility, making financial interactions feel less transactional and more inviting. The watercolor textures symbolize fluidity—mirroring the effortless experience Blu offers, while also evoking the organic flow of conversation shared over coffee. Rich, warm hues dominate the visual identity, reminiscent of freshly brewed espresso and the inviting ambiance of a cozy café, reinforcing a sense of comfort and familiarity. The heart shape, iconic to Kopi Kenangan, acts as a recurring motif, representing the emotional bond people form with everyday rituals—whether it’s a moment of pause with coffee or a seamless digital transaction designed to simplify life. This campaign is more than a visual statement; it’s a sensory-driven experience, weaving together playfulness, artistry, and functionality to redefine how young consumers interact with both their financial and personal worlds.
