blu by BCA Digital

Future Forward: Banking Reimagined with Beni, Lea, and Utta

This visual identity was shaped with a bold, fresh approach—where finance meets digital charisma. Beni, Lea, and Utta aren’t just virtual influencers; they’re the new face of engagement, bringing a youthful, relatable energy to an industry often seen as rigid. Teal dominates the space not only for its trust-driven appeal but for its modern vibrancy—a bridge between reliability and innovation. The interplay of 3D visuals with real environments blurs the line between the digital and physical world, reinforcing a banking experience that feels immersive, intuitive, and approachable. Every detail—fluid lighting, dynamic perspectives, energetic interactions—transforms transactions into conversations, making financial services feel more like a lifestyle than a chore. It’s an ecosystem designed for the next generation—playful, adaptive, and built around connection.

blu C.E.R.I.A Campaign

bluLoyalty Campaign

blu Waste Station x Rekosistem

Social Media

Type
Promo, Campaign, Social Media
Outputs
Creative Design, 3D Models
Client
blu by BCA Digital